How we choose & show products

Here's exactly how a product earns a place in our store, and how we show it to you.

How a product gets in

It solves one clear, everyday problem for pet owners.
It's in stock in the US and ships free from our US warehouse.
Its specs are complete and match the real product. If they don't, we correct the page or the product comes off the store.

Our photos

Every product photo shows the real product, with its true shape, size and color. Studio photos are shown on our own backgrounds, and size cards show the real measurements.

Home scenes

Some photos are digitally created scenes that show the product in a real home, how it's used, or the problem it solves. They're built from the real product's photos and measurements, and the page tells you when a scene is digitally created. Colors can look slightly different on screen, so the size card gives the exact measurements.

Numbers you can trust

Every size, capacity, battery figure and weight is checked before it goes on the page. Battery life and other performance figures are rated figures, so real use can vary a little. If we can't confirm a number, we don't print it.

About reviews

We show every review from real buyers, good or bad. We never buy, write, copy, edit or filter reviews. When a product has real reviews, they appear on its page.